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Vision & Mission



The Almasa Vision statement is based on three solid principles that inspire the group and its staff:

  • To improve people's lives, whether at home, in the workplace or at leisure, and to spread technology by bringing it closer to people and businesses so it is more useable, affordable and effective.
  • To create profitable businesses that achieves high levels of growth, and have the potential to be among the top three in their chosen segment.
  • And not forgetting our social responsibility to touch the lives of those less fortunate in many ways to help them achieve an infinitely better future.




Almasa continuously strives to improve the performance of its businesses and assets to attain its vision. Our strategy is to develop the right vision for each business unit, recruit the right people to manage these units and empower them with the right resources to achieve their objectives, always learning and building on these businesses' collective experience.